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Search Results 0 to 1 of about 2 (some duplicates have been removed)
said store windows can do much more than sell particular products. they really should be used to give the store its identity. no matter what the business. >> this is how people know what you are. what you're selling, whether they should come in or not. >> because customers play so much attention to what's in the windows, retailers have to be careful how they set up displays. for example, linda says, luxury items and affordable items must be displayed very differently. >> when you have very expensive merchandise and you cram it all together, it looks cheap. essentially price equals space. >> pick shoe stores. >> if you have a $500 pair of shoes, and you cram it next to other $500 pairs of shoes, you might as well just be a discount store. but if you give those shoes their own space, and you honor them with space, then they look like what they're worth. whereas, if you take, you know, a $30 pair of shoes and you put them with a lot of space, it's just going to confuse the customer. because they're going to come in thinking that they're really expensive. and then actually feel annoyed. a
Search Results 0 to 1 of about 2 (some duplicates have been removed)